Fragrance developers are helping build brand awareness in the real estate space. A smelly room is not necessarily a bad thing. In residential real estate, agents go to great pains to make sure their listings include no off-putting odors. But on the commercial side, building owners are relying on sophisticated research about how scent can influence perceptions of a brand. Some developers are teaming up with fragrance makers to fashion signature scents that make work spaces more welcoming and provide office dwellers a pleasant experience in common areas. By leveraging “ambient scenting,” also known as scent marketing, companies hope to use the smell of their space to forge greater emotional connections with their building. “It’s not just putting an air freshener in a socket. This is much more complex in evaluating a brand and selecting just the right scent for it,” says Mike Fransen, chief operating officer at Parkway Properties, which has worked with the firm Prolitec to add specialized scents to 15 office buildings in the Houston area over the last three years. When visitors or tenants set foot in one of their buildings, they want the space to feel comfortable and familiar. Scent is one way they felt they could achieve that. The developers of Parkway Properties chose a warm, woodsy fragrance, “blue wood,” for the properties’ main scent because scent researchers have tied the smell to feelings of “luxury,” “modern,” and “sophistication”—all terms they wanted associated with their lobby areas. The expectation is that the scent, even subliminally, would reinforce those feelings for everyone entering the buildings, too. The scent combines crisp green apple notes with floral hints of jasmine and magnolia and a cedar wood component to bring a comfortable elegance to lobbies, entrances, and hallways. It is delivered using Prolitec’s high-tech diffuser on the wall, which controls the distribution of the scent uniformly based on the size of the space and its airflow. For the buildings’ fitness centers, they chose a scent to reflect the change in mood: “mandarin zest.” “You don’t want the same mood ambiance of warm elegance in the fitness center but instead a scent that is uplifting and high energy,” says Jeff Sneed, vice president of sales at Prolitec. The...Read More
The weather is warming up, flowers are blooming, trees are sprouting leaves, and many of us are in the Spring Cleaning mood! We often stop to ask ourselves- where do we even begin?! I like to approach Spring Cleaning each year the same way I tackle many large, seemingly overwhelming tasks… one day at a time… one drawer at a time… one closet at a time… one item at a time.. I was given a list a few years ago to start from and have modified it for our family. Here are my suggestions of 30 areas of your home that you can choose to clean, sort and de-clutter one at a time, one day at a time for the month of April. Or every other day during the months of April and May! You may have other rooms or areas you would like to add, some items that need to be broken down into smaller pieces, and some items on this list that don’t apply to you. Feel free to edit, print and post this list so you can cross things off as you complete them! Encourage family members to help too, and before you know it, you’ll feel a big sense of accomplishment and have less clutter in your home. I am challenging my family to complete this list this Spring, and we’ll post updates on Social Media. We’d love to hear your success stories, too! 30 Items in 30 Days to a Clutterless Home Junk drawer in kitchenPantryUnder kitchen sinkRefrigeratorUtensil Drawer in kitchenLaundry Room CabinetsMy clothes in closetMy shoes in closetSpouse’s clothes in closet Spouse’s shoes in closet Dresser drawers Kids clothes Kids shoes Night stand drawers Kids toys in play room Kids toys in living room My car Spouse’s car Garage – shelves Garage – floor Bathroom – drawers Bathroom – under sinks Linen Closet Coat closet Office drawers Office cabinets Office desk top That spot on the counter where papers are piled Purse Front or back...Read More
DFW International was just named global airport of the year. Here’s why.
This exciting announcement was made last month for our Dallas-Fort Worth International Airport. This is yet another reason why people are moving to this area of our country and why those of us who live here, don’t want to leave.
A Homestead Advantage
Most Texas homeowners are aware of the homestead law that exempts them from certain taxes, but the law provides two other key provisions: homestead protection from creditors and the right of occupancy.
As recession talk heats up… Concerns about housing slowdown not supported by the data
Is a recession looming? It’s an important question because the U.S. economy has been experiencing one of its longest expansions ever.
Everything you need to do to keep your home and yard in tip-top shape this summer. With the change of each season comes a new set of maintenance tasks for your home. Now that summer’s here, you’ll want to prepare your home and yard for the onslaught of summer heat. From air-conditioner upkeep to hanging a clothesline, these simple chores will help keep your home happy and healthy. Check detectors. Check your home’s smoke and carbon monoxide detectors to make sure they’re working properly. Inspect air-conditioners. If you haven’t already, prep air conditioners and fans for their busiest season: With the help of your spouse, install window air-conditioning units. Remove and clean the filters before firing up the AC. If you have central air-conditioning, consider a professional servicing. Clean all ceiling fans and other fans with a damp rag. If you have high ceilings, a ceiling-fan duster can help you de-grime hard-to-reach blades. Enjoy a dry spell. Install an outdoor clothesline to dry your laundry in the summer sun; you’ll save money and energy by skipping the dryer. Plus, who doesn’t love the smell of air-dried sheets? Clean your outdoor cooker. Give your grill a deep cleaning with these simple steps: For gas grills, turn the heat up to high and let the grill cook with the lid closed for about half an hour. Allow the grill to cool and then brush it off with a grill brush. Wipe down the exterior with a damp sponge and a gentle cleanser. Clean the grill’s drip pans. For charcoal grills, completely empty the grill and wipe out any ashy residue. Then clean it inside and out with hot water, a scrubby sponge and some liquid dishwashing soap. Let the grill dry completely before using it again. Polish your porch. Thoroughly sweep painted porch floors; then mop them with an all-purpose cleaner. If there’s a lot of built-up dirt on the floorboards, you may need to scrub them with a brush. Analyze your deck. Look over your deck for signs of rotting and hammer in any nails that are poking up. Then, determine if your deck needs sealing. Sprinkle water on the deck’s boards. If the water beads up, you’re in good shape; but if it soaks right in, it’s...Read More
$105 million Grapevine Main on track to be the coolest place in Texas to catch a train
From its 150-foot observation tower to the five-story train station and 121-room hotel all tied together with 19th-century-style architecture, TEXRail passengers won’t need an announcement over the train’s speakers to know where they are. Grapevine Main, located at the northeast corner of Main and Dallas streets, will be a statement that speaks for itself. …
Bigger Deficits Yield Higher Interest Rates
Long-term interest rates’ climb since December is largely because of the unexpectedly bigger government deficits associated with Republicans’ tax cuts. The pending two-year budget agreement on Capitol Hill will spend even more, piling onto the deficit, thus boosting interest rates. Lawmakers are set to prove that about the only things they can agree on are slashing revenue to the treasury and leaving it full of IOUs.